Featured in Financial Review – @SteveSmorgon – Read here
I was honoured to be featured in the Financial Review this weekend, it really outlined and recognised the amount of work we have been doing for our clients. Here is a small snippet from the article: {Social media expert, Steve Smorgon, has 11,800 followers and follows 13,000 other users and that ratio alone identifies him among the professional or business users of Twitter. "I tend to follow people that follow me, mainly because I wasn't into the routine of sorting when I started but also because it¹s an etiquette thing users expect you to follow them back" As an advisor to companies on how to ...
Drummond Golf | Tweeting the Masters | Tiger Woods
We are currently doing some work on drummond golf and tweeting the masters. It is the first time that Tiger Woods is playing on a circut in Australia and we were very excited about it. Playing golf ourselves, we thought that while we were stuck in the office how would we find out about the masters? and live results? Sure, I could go to the home page of some opinionated sports website, but I wanted to be right in the action! Our agency Mercury approached drummond golf about tweeting Tiger Woods every move, we wanted to follow him round llike jack rabbits ...
Slurpee | Reached 550,000 fans in 8 months
As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. ' After 8 months we have reached 545,501 fans. We started working with 7-eleven USA on their social strategy and how we could help them achieve their social media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!! The graph below shows how we were able to generate 45,000 NEW fans ...
Social Media News:
Ipad Review | Apple Ipad Review | Ipad Pictures | Social Media Impact
It happened! all the rumors were true! Apple have announced the release of the ipad. You don’t get a better launch than what happened with this Ipad. Forums have been flooded with rumors of an “itablet” that would be released in the market. After all the hype, Steve Jobs made an amazing keynote that put all the rumors to bed and the social networks went ipad crazy. Below I take a... [Read more]
Featured in Financial Review – @SteveSmorgon – Read here
I was honoured to be featured in the Financial Review this weekend, it really outlined and recognised the amount of work we have been doing for our clients. Here is a small snippet from the article: {Social media expert, Steve Smorgon, has 11,800 followers and follows 13,000 other users and that ratio alone identifies him among the professional or business users of Twitter. ”I tend to follow... [Read more]
Drummond Golf | Tweeting the Masters | Tiger Woods
We are currently doing some work on drummond golf and tweeting the masters. It is the first time that Tiger Woods is playing on a circut in Australia and we were very excited about it. Playing golf ourselves, we thought that while we were stuck in the office how would we find out about the masters? and live results? Sure, I could go to the home page of some opinionated sports website, but I wanted... [Read more]
Slurpee | Reached 550,000 fans in 8 months
As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. ‘ After 8 months we have reached 545,501 fans. We started working with 7-eleven USA on their social strategy and how we could help them achieve their social media goals. We then sold the fanpage to them and learnt alot about the process.... [Read more]
Klout tracks influence across the social web. How influential are you?
For the last week i have been checking out Klout, an online application that tracks your influence across social networks… from their website “Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there,... [Read more]
