Consumers now want everything on their own terms.

When promoting your brand in the late 90s you were safe relying on “traditional media” such as television, newspaper and radio. That was until consumers started to change their media consumption habits. Now your average consumer isn’t just watching television, their also on the internet and listening to their iPod all at the same time.

Consumers now want everything on their own terms, they want to choose where and when they consume it. They have always wanted this level of interaction and customisation, but now digital technology is helping to fulfil their desire. This same technology is allowing brands to rise from nothing to something overnight, with news spread through email and web-based discussion forums.

So what does all this mean to your business? Embrace the technology and give consumers what they want.

Place your brand where they can find it and let them interact with it.

Allow them to talk about it and share their views with like minded consumers. In the old days we would call it a club, but now that club is called a social network and it has no geographic boundaries and doesn’t need a clubhouse. Now things can happen much faster and on a much larger scale.

So how do you engage consumers with digital marketing? We believe we can answer that question. We continue to help our clients navigate the digital world, developing and executing campaigns ranging from cutting-edge web development projects to social media initiatives.

Social Media Expert?

Chris Brogan said ” There are lots of people throwing “social media expert” out there. Hell, I had it as part of my “about” on my blog, but I’ve chosen to just say that I advise people. It’s more accurate, because expertise is fairly darned fleeting out there right now.”

I agree with him 100% and will say measure a persons ability by the case studies that they have done in Social Media and that they have actually been paid for it.

I am a judge for the International Webby Awards and sit on the Retail Industry Board for AIMIA Australia.

Stephen Smorgon (@stevesmorgon)