It happened! all the rumors were true! Apple have announced the release of the ipad.

You don’t get a better launch than what happened with this Ipad. Forums have been flooded with rumors of an “itablet” that would be released in the market. After all the hype, Steve Jobs made an amazing keynote that put all the rumors to bed and the social networks went ipad crazy.

Below I take a look at its impact in twitter and the tone of the comments that was appearing.

Social Media Impact

With the announcement of the ipad, twitter went through the roof, below is a graph of how many twitter posts there was that mentioned the word “ipad”. It certainly was one of the highest trending keywords that twitter has seen in a while.

Social Media Tone:

The percentage of tweets that occurred in the above showed that majority of tweeps thought that the ipad lacked in certain features.

Only +/- 11% of users had positive things to say about the ipad.

So what do users think is lacking?

- Majority of users feel that because there is no camera on board, this is a major oversight.

- One thing we all cant stand about our iphones is that you cant have 2 applications open at once. This is no different on the ipad. I mean seriously, i cant have my email open at the same time as taking notes?

If you are interested in watching the keynote on the Apple website or you would like to watch the introduction video.

Here is a small snippet from the article:

{Social media expert, Steve Smorgon, has 11,800 followers and follows 13,000 other users and that ratio alone identifies him among the professional or business users of Twitter.

 ”I tend to follow people that follow me, mainly because I wasn’t into the routine of sorting when I started but also because it¹s an etiquette thing ­ users expect you to follow them back”

  As an advisor to companies on how to penetrate social media sites, Smorgon is acutely aware of both the manners that he adopts in the networking sphere and the sensitivity that business should show to users.

  The engagement with social media, he says, “it has to be relaxed, it has to be conversational because, remember, you’re pushing yourself into a conversation that’s already going on”

 ”It might be a marketing tool but it’s more for commentary and some businesses don’t get this. The best way for business to approach it is to develop a relationship with people who are talking about them already”

 Smorgon describes Twitter as more of a public space than Facebook and less of a professional space than Linkedin but, he adds, it’s effective as a professional networking vehicle.

  “I’ve discovered borders don’t have boundaries. I’ve expanded my network to social media contacts in the U.S. that I might never have heard and I’ve picked up a few speaking engagements that might not have come my way”,  he says.

Like most longer-term users, Smorgon is getting savvier about his participation. He has different accounts for friends, business and social media and is using a monitoring tool to improve his participation in the Twitterverse.}

Full PDF: FinReview

Sure, I could go to the home page of some opinionated sports website, but I wanted to be right in the action!

Our agency Mercury approached drummond golf about tweeting Tiger Woods every move, we wanted to follow him round llike jack rabbits and tweet everything he did, like everything!

Only joking, but we will be tweeting all the results, perhaps some commentary from Brett Ogle and some competitions.

This is a current snapshot in the middle of Nov

We also asked them to integrate it on their website, shown here

I saw this in the paper and thought, how interesting, drummond golf are ahead of the pack.

So if you love golf and want to know whats happening at the golf masters, follow @drummondgolf

As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. ‘

After 8 months we have reached 545,501 fans. We started working with 7-eleven USA on their social strategy and how we could help them achieve their social media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!!

The graph below shows how we were able to generate 45,000 NEW fans per day.

please contact me for more information…or visit our agency site

Like all of them, they talk about why the conversation between a brand/company and the end user is extremely important in today’s society.

Socialnomics is a book about Social Media platforms such as Facebook, Twitter and Youtube and how they are changing the way businesses and consumers behave by connecting millions of people to each other via INSTANT communication.

It was released August 26, 2009 by Erik Qualman, Global Vice President of Online Marketing for EF Education, titled Socialnomics: How social media transforms the way we live and do business.

If you are interested to know how social media is changing the dynamics of business, then you NEED this book.

Erik has also produced a video titled Social Media Revolution that is similar to Did You Know but focuses specifically on social media and its networks instead of technology in general. That in itself should be enough to encourage you to watch.

Social media is a new way of communicating/embracing/listening to your customers…can you afford not to care about what they are saying about your brand? you better….

The latest one that i found was done by Brandi Heinz (http://friendfeed.com/brandiheinz) who made cupcakes for a company presentation,

“I have a presentation for my company tomorrow on Social Media. It’s a Lunch and Learn, so I figured I could at least provide dessert. Behold, social media cupcakes!”

Who else has made bake goods out of social media? perhaps included icons in a painting?

Check out Brandi’s blog for how she put them together!

http://babblingb.wordpress.com/2009/08/28/social-media-cupcakes/

For the last week i have been checking out Klout, an online application that tracks your influence across social networks…

from their website

“Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.”

I decided to run my profile on twitter to see what the results where and how more importantly I could improve.

The Results:

They rank you out of 100 and against the following factors

- Firstly, whether you are a Connector, Persona, Casual, or climber

- Who are people that are influenced by you, and who you might be influenced by!

The above statistics will tell you where you need to improve to increase your score, these are done by Engagement, Reach, Velocity, Demand, Network Strength and Activity.

I recommend that you check it out, certainly has some handy stats and the ability to compare yours against others..

http://bit.ly/4wzGo

Well its that time of year again, where the best of the best will be getting web awards in the Big Apple!

Unfortunately, I will not be attending this year, but would like to congratulate all the nominees and the winners that are annouced at the awards ceremony.

If you would like full coverage of the awards you can check out their Youtube channel here

As some of you may also know, that its Internet week in NY this week, check out the schedule here http://schedule.internetweekny.com/, check out highlights from the week here

I will post my thoughts about the winners shortly!

http://www.wordle.net/create

Read more at – Emarketer Daily