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	<title>Social Media Expert</title>
	<link>http://www.socialmediaexpert.com.au</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Mon, 01 Feb 2010 03:45:20 +0000</lastBuildDate>
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		<title>Ipad Review &#124; Apple Ipad Review &#124; Ipad Pictures &#124; Social Media Impact</title>
		<description><![CDATA[
It happened! all the rumors were true! Apple have announced the release of the ipad.
You don&#8217;t get a better launch than what happened with this Ipad. Forums have been flooded with rumors of an &#8220;itablet&#8221; that would be released in the market. After all the hype, Steve Jobs made an amazing keynote that put all [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/ipad-review-social-media-impact/</link>
			</item>
	<item>
		<title>Featured in Financial Review &#8211; @SteveSmorgon &#8211; Read here</title>
		<description><![CDATA[I was honoured to be featured in the Financial Review this weekend, it really outlined and recognised the amount of work we have been doing for our clients.

Here is a small snippet from the article:
{Social media expert, Steve Smorgon, has 11,800 followers and follows 13,000 other users and that ratio alone identifies him among the professional or business [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/financial-review-steve-smorgon/</link>
			</item>
	<item>
		<title>Drummond Golf &#124; Tweeting the Masters &#124; Tiger Woods</title>
		<description><![CDATA[We are currently doing some work on drummond golf and tweeting the masters. It is the first time that Tiger Woods is playing on a circut in Australia and we were very excited about it. Playing golf ourselves, we thought that while we were stuck in the office how would we find out about the [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/drummond-golf-tweeting-the-masters-tiger-woods/</link>
			</item>
	<item>
		<title>Slurpee &#124; Reached 550,000 fans in 8 months</title>
		<description><![CDATA[
As a social experiment, we decided to create a Slurpee fanpage on Facebook.  The goal was to generate as many fans as we could and more importantly keep  them. &#8216;
After 8 months we have reached 545,501 fans. We started working with 7-eleven  USA on their social strategy and how we could help [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/slurpee-facebook-case/</link>
			</item>
	<item>
		<title>Socialnomics Book &#8211; Erik Qualman</title>
		<description><![CDATA[I was fortunate enough recently to stumble across some very good social media books over the last couple of months.
Like all of them, they talk about why the conversation between a brand/company and the end user is extremely important in today&#8217;s society.
Socialnomics is a book about Social Media platforms such as Facebook, Twitter and Youtube [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/socialnomics/</link>
			</item>
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		<title>Social Media CupCakes? Sweet!</title>
		<description><![CDATA[Lately I have been looking around the web for some intuitive uses of social media. I came accross a whole bunch of people who have made cupcakes out of social media icons!
The latest one that i found was done by Brandi Heinz (http://friendfeed.com/brandiheinz) who made cupcakes for a company presentation,
&#8220;I have a presentation for my [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/social-media-cupcakes/</link>
			</item>
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		<title>Klout tracks influence across the social web. How influential are you?</title>
		<description><![CDATA[
For the last week i have been checking out Klout, an online application that tracks your influence across social networks&#8230;
from their website
&#8220;Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/klout-tracks-influence-across-the-social-web/</link>
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		<title>Webby Awards &#8211; Any Day Now&#8230;</title>
		<description><![CDATA[




Well its that time of year again, where the best of the best will be getting web awards in the Big Apple!
Unfortunately, I will not be attending this year, but would like to congratulate all the nominees and the winners that are annouced at the awards ceremony.
If you would like full coverage of the awards [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/webby-awards/</link>
			</item>
	<item>
		<title>Wordle.net Tag Creator</title>
		<description><![CDATA[I came accross an amazing tag generator, it can be totally customised to suit your site etc try out different colours, fonts etc. Havent worked out if these can be generated automatically for WP or Blogger, dont think so, but we can only hope!
http://www.wordle.net/create






		
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		<link>http://www.socialmediaexpert.com.au/wordlenet/</link>
			</item>
	<item>
		<title>Online Advertising Pushes Through</title>
		<description><![CDATA[The recession slows, but does not stop, online ad growth.
As strange as it may sound, the economic downturn may speed up the transition to digital advertising for many marketers.
The Internet&#8217;s share of total media ad spending is rising by at least 1 percentage point every year. Simply put: Marketers are spending more on Internet ads, [...]]]></description>
		<link>http://www.socialmediaexpert.com.au/online-advertising-pushes-through/</link>
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