Slurpee | Reached 550,000 fans in 8 months

As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. ‘
After 8 months we have reached 545,501 fans. We started working with 7-eleven USA on their social strategy and how we could help them achieve their social media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!!
The graph below shows how we were able to generate 45,000 NEW fans per day.
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Wow, just found this story trawling around the web.
I am just about to launch a new digital agency in Australia and we will be, of course, heavily focussed on social. This is an inspiring story. That you just went out and di it was way cool. Am I right, is that what you did?
It would be great to read about any other social triumphs from you guys and I will be checking in often to get inspired