Posts Tagged ‘advertising’

 

  • Wasting Money On Advertising

    There are a few basic ways to waste money on advertising: Spending too much. [In reality, this almost never happens, despite the CFO's suspicions.] Spending too little. This actually happens
    Read More

  • Coke, iPhone and PlayStation please, say MySpace users

    MySpace’s users are Calvin Klein-wearing, Corona-swilling, dope-smoking,teeth-brushing, Coke-guzzling, Lynx-spraying social networking machines, according to a census of the site’s Australian audience. The lifestyle portal surveyed the opinions and attitudes of 2000 of its 2.4m Australian users to build up the picture of their favourite brands.

 
 

Comments

Recent Posts

Archives

About Steve Smorgon

Consumers now want everything on their own terms. When promoting your brand in the late 90s you were safe relying on “traditional media” such as television, newspaper and radio. That was until consumers started to change their media consumption habits. Now your average consumer isn’t just watching television, their also on the internet and listening to their iPod all at the same time.


Copyright Social Media Expert, 2011