Well, what a crazy day at SXSW, lots of running around from section to section, theatre to theatre!

It is seriously awesome! I cant believe how many people will be looking at their phones rather than listening to lectures. For a a social media conference, no one is really that social.

The day started off listen to a Panel about Channels and the correct use of each channel. What i took from it was that clients will use different suppliers for each channel and its so important that the appropriate messages are sent through each channel. So for example, if it is being viewed on a handset, then the content should be formatted to fit on that handset etc.

@socialmediamum and I headed off to a seminar about the correct way to develop content for your users and websites. The guys presenting were from Razorfish and the New York Times. The main theme of the seminar is to make sure that your content is organised and well thought out, but its more than that, its about what are users looking for when they come to your website?

Throughout the day i played around with these stickybits which are these stickers that you scan with your mobile and then attach images to them.

Check out the Stickybits at http://www.stickybits.com