As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. ‘
After 8 months we have reached 545,501 fans. We started working with 7-eleven USA on their social strategy and how we could help them achieve their social media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!!
The graph below shows how we were able to generate 45,000 NEW fans per day.
please contact me for more information…or visit our agency site
Lately I have been looking around the web for some intuitive uses of social media. I came accross a whole bunch of people who have made cupcakes out of social media icons!
The latest one that i found was done by Brandi Heinz (http://friendfeed.com/brandiheinz) who made cupcakes for a company presentation,
“I have a presentation for my company tomorrow on Social Media. It’s a Lunch and Learn, so I figured I could at least provide dessert. Behold, social media cupcakes!”
Who else has made bake goods out of social media? perhaps included icons in a painting?
Check out Brandi’s blog for how she put them together!
http://babblingb.wordpress.com/2009/08/28/social-media-cupcakes/
Well its that time of year again, where the best of the best will be getting web awards in the Big Apple!
Unfortunately, I will not be attending this year, but would like to congratulate all the nominees and the winners that are annouced at the awards ceremony.
If you would like full coverage of the awards you can check out their Youtube channel here
As some of you may also know, that its Internet week in NY this week, check out the schedule here http://schedule.internetweekny.com/, check out highlights from the week here
I will post my thoughts about the winners shortly!
David Allen talks about ways you can make Facebook and Twitter work for you on the job
These days I’m asked frequently about the role of social media in personal and organizational productivity. The question is timely, as the major social media applications have millions of users and are still growing fast. Also, the phenomenon is closely tied to e-mail, which itself has presented major challenges to professionals in time management and keeping an appropriate focus in their work and life.
The most obvious issue about social media: Is this a useful way to spend your time, or is it a sinkhole of attractive distraction? It could very easily be one of those one minute, and the other the next! It all depends on why you’re doing it, and this must be evaluated moment to moment. It’s an important distinction to make for yourself, because focus is probably your greatest asset that you can control. You must be judicious about where you place it and what you let grab it, thus reducing your effectiveness.
Read more at: http://www.businessweek.com/managing/content/mar2009/ca20090310_589525.htm
A few friends of mine launched a new site last week, this will definitely be the next biggest thing online!
From the Swappler Site:
Whether you’re looking to shop, swap, open up an online store, create a blog, browse designer trends or just network with friends around the world, you’re guaranteed to find what you need at Swappler.
Swappler offers a virtual retail experience, simultaneously allowing users to swap pre-loved clothing and browse designer fashion, fashion designers the opportunity to create, control and customise their own online store and web developers an alternate venue for creating affordable and stylish e-commerce websites.
Eclectic, rather than exclusive, Swappler users embrace the chance to experience, create and customise their appearance through fashion and engage in new ideas, fresh designers and expert advice through the networking opportunities Swappler provides.
Young designers fresh out of fashion school, or established designers who have found it difficult to make the move online, enjoy the retail space available at Swappler.com and appreciate the coverage and global exposure their label experiences by being part of the Swappler.com online community.
by David Goetzl – MediaPost
NEW ORLEANS — Carat CEO Sarah Fay said marketing efforts that employ social-media sites are more effective when used as part of a wider campaign and not as a solo initiative.
“You have to look at it as woven into the overall fabric of the program and not as something that stands on its own,” she said on a panel at the 4As media conference
As an example, Fay pointed to a McDonald’s push last year–mentioned first by a MySpace executive–celebrating the 40th anniversary of the Big Mac. The fast-food company wanted to capitalize on nostalgia for the burger’s memorable jingle to improve sales. So it used social-networking site MySpace as well as traditional media for the campaign.
Read more at: MediaPost
by Ben Bold, Brand Republic
LONDON – The number of women attracted to the world of social networking has grown by a massive 53% in just 12 months, according to research by consumer magazine publisher IPC.
The Women’s Space 2 study revealed that two-thirds of women count social networking as one of their regular online activities, compared with 43% in 2007.
The growing popularity of online TV, driven in no small part by the BBC’s iPlayer, is reflected in the findings — since 2007 it is up 39% to 43% of those women surveyed.
The report also found that one third of women have formed friendships with people they have met online and that a quarter of women have met online friends face to face.
All of those who participated in the survey, set up by IPC to explore the behaviour of women on the internet, had participated in social media activities, with 89% doing so regularly.
A quarter of women often read online forums, up from 18% in 2007, and a fifth post questions or answers (15% in 2007).
The survey found that 74% of women use the internet every day. The number of times they log on is also growing — on weekdays an average of 4.2 times per day, compared with 4.01 times in 2007; and at weekends, women are accessing the internet an average of 4.13 times per day, compared with 3.57 times in 2007.
Elsewhere, the survey found that the proportion of women who shop online (57% of the sample) had grown 8% since 2007, and 60% use the internet to manage their finances, an increase of 9%.
Amanda Wiggington, IPC Advertising’s director of insight, said: “This study shows us where women are on their internet journey, plus how they feel about the web, which points to effective ways to reach and communicate with them online.
“This is valuable knowledge for us and our advertisers and we’re committed to tracking the changes in women’s internet behaviour on an annual basis.”
Women’s Space 2 is part of IPC’s Origin Panel, a research panel comprising 7,500 women.
Its first wave won accolades from the likes of the AOP, which awarded it the prize of Best Research Project, and Brand Republic sister title Media Week, which named it Best Research Initiative at the Media Week Awards.
SOCIAL NETWORKING ON THE UP AMONG UK WOMEN
February 25, 2009
The number of UK women regularly using social networks has grown by 53% in 12 months, according to Women’s Space 2, the IPC Media study exploring women’s use of the internet.
Two thirds of women cite social networking as one of their regular online activities, compared with 43% in 2007.
Women’s Space 2 also found that online friends often become real friends. One third of women have met someone online who they now consider to be a friend; and a quarter of women have met someone face-to-face after first meeting online.
All of the women surveyed in Women’s Space 2 had participated in social media activities and the majority (89%) do so regularly. A quarter of women often read online forum discussions – up from 18% in 2007 – while almost one fifth will regularly post or answer questions, up from 15% in 2007.
The vast majority of women (74%) access the internet every day and the average number of times they log on per day is increasing. On weekdays, women are logging on to the web on average 4.20 times in a day, compared with 4.01 times in 2007; and on weekend days, they are accessing the internet 4.13 times compared with 3.57 times in 2007.
Watching TV online is a growing activity among UK women, up by 39% on 2007 to 43% of those surveyed. More than half of women (57%) regularly buy goods online, up by 8% year on year; and 60% regularly use the internet to manage their finances, a rise of 9% on 2007.
Amanda Wigginton, IPC Advertising’s director of insight, says: “Women’s use of the internet is increasing and they are making the web work for them, which for growing numbers means sharing experiences, networking and communicating.
“This study shows us where women are on their internet journey, plus how they feel about the web, which points to effective ways to reach and communicate with them online. This is valuable knowledge for us and our advertisers, and we’re committed to tracking the changes in women’s internet behaviour on an annual basis.”
Women’s Space 2 is part of IPC’s Origin Panel, a major rolling research programme using a 7,500-strong panel of UK women.
Wave 1 of the Women’s Space study won industry recognition last year, including the AOP Best Research Project. Meanwhile, the Origin Panel won Media Week’s Best Research Initiative prize.
IPC Insight will be sharing its Women’s Space 2 research with clients and agencies. The study includes video interviews with study respondents, covering topics such as their specific online habits and online advertising.
Breaking up over text message is increasingly common, and a trend that reporters and bloggers have been writing about for years. But a new survey about social media and mobile usage points to some new trends in the world of digital dating, the headliner being that 34 percent of respondents admit to flirting with someone else while on a date, via their mobile phone.
The survey, conducted by the mobile social network MocoSpace, asked 10,000 users about everything from social networking and dating, to the traditional “breaking up via text” message question, to how social media and mobile will play into Valentine’s Day plans, both for those in relationships and those that…..
Read the rest here: Written by Mashable
Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. You can follow him on Twitter
It often stuns me to see how poor social media entrepreneurs and their executives are at listening to their communities, communicating with them, and generally using the communities’ feedback to improve their services. A quick glance at the top three sites in three of the fastest growing sectors within social media will exemplify this point.
There have been numerous ‘revolts’ on Digg (social news), hundreds of thousands of users have created numerous groups to stage protests on Facebook (social networking), and hundreds of blog posts have been written about how terrible Twitter’s service and up-time used to be and what a poor job they were doing in communicating their problems with even their most loyal users (microblogging).
Read the original post by Muhammad Saleem
Even in the “Wild West” that is Facebook advertising, there are indeed established laws regulating how you market your product, service, or cause. And renegades should beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement (of an application, for example), or just plain user turnoff-perhaps the most viral and permanent of penalties.
Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.
