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	<title>Social Media Expert &#187; facebook</title>
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		<title>Facebook launches location checkins</title>
		<link>http://www.socialmediaexpert.com.au/facebook-launches-location-checkins/</link>
		<comments>http://www.socialmediaexpert.com.au/facebook-launches-location-checkins/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 05:43:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.socialmediaexpert.com.au/facebook-launches-location-checkins/</guid>
		<description><![CDATA[Facebook Places is almost here, and we’re about to find out just what geolocation concoction Facebook has been cooking up for the last few months. We’re here live at Facebook’s<br/><span class="more"><a href="http://www.socialmediaexpert.com.au/facebook-launches-location-checkins/">Read More</a></span>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://mashable.com/2010/08/16/facebook-location-august/">Facebook Places</a> is almost here, and we’re about to find out just what geolocation concoction Facebook has been cooking up for the last few months.<span id="more-525"></span></p>
<p>We’re here live at Facebook’s headquarters in Palo Alto, California, for a press event. The world’s largest social network is expected to unveil its new geolocation features, dubbed by most “Facebook Places.”</p>
<p>&nbsp;</p>
<p>Full story available on mashable..</p>
<p><a title="http://mashable.com/2010/08/18/facebook-launches-its-location-features-live/" href="http://mashable.com/2010/08/18/facebook-launches-its-location-features-live/">http://mashable.com/2010/08/18/facebook-launches-its-location-features-live/</a></p>
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		</item>
		<item>
		<title>Slurpee &#124; Reached 550,000 fans in 8 months</title>
		<link>http://www.socialmediaexpert.com.au/slurpee-facebook-case/</link>
		<comments>http://www.socialmediaexpert.com.au/slurpee-facebook-case/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:34:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[slider]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook fan page]]></category>
		<category><![CDATA[slurpee]]></category>

		<guid isPermaLink="false">http://www.socialmediaexpert.com.au/?p=451</guid>
		<description><![CDATA[As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. &#8216;<br/><span class="more"><a href="http://www.socialmediaexpert.com.au/slurpee-facebook-case/">Read More</a></span>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><strong><span style="text-decoration: underline;"><img src="http://www.mercuryagency.com.au/slurpee-case_clip_image002.jpg" alt="" width="602" height="58" /></span></strong></p>
<p>As a social experiment, we decided to create a Slurpee fanpage on Facebook.  The goal was to generate as many fans as we could and more importantly keep  them. &#8216;</p>
<p>After 8 months we have reached 545,501 fans. We started working with 7-eleven  USA on their social strategy and how we could help them achieve their social  media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!!</p>
<p><strong>The graph below shows how we were able to generate 45,000 NEW fans  per day.</strong><br />
<strong><img src="http://www.mercuryagency.com.au/slurpee-case_clip_image004.jpg" alt="" width="407" height="315" /></strong><strong> </strong></p>
<p>please contact me for more information&#8230;or visit our <a href="http://www.mercuryagency.com.au" target="_blank">agency site</a></p>
<p><strong> </strong></p>
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		<item>
		<title>Facebook Improves Public Profile Pages, To Launch a New Home Page Soon</title>
		<link>http://www.socialmediaexpert.com.au/facebook-improves-public-profile-pages-to-launch-a-new-home-page-soon/</link>
		<comments>http://www.socialmediaexpert.com.au/facebook-improves-public-profile-pages-to-launch-a-new-home-page-soon/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 06:55:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social-networks]]></category>

		<guid isPermaLink="false">http://cdigitalblog.com/2009/03/facebook-improves-public-profile-pages-to-launch-a-new-home-page-soon/</guid>
		<description><![CDATA[Facebook has announced two new drastic improvements - one has something to do with Public Profile pages and the other a fully revamped Facebook homepage. Let&#8217;s take a look at this two improvements separately]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p> Facebook has announced two new drastic improvements &#8211; one has something to do with Public Profile pages and the other a fully revamped Facebook homepage. Let&#8217;s take a look at this two improvements separately</p>
<p><img src="http://cdigitalblog.com/wp-content/uploads/2009/03/facebookhomepage-300x150.jpg" /></p>
<p>Here is the original post:<br />
<a target="_blank" href="http://www.rotorblog.com/2009/03/04/facebook-improves-public-profile-pages-to-launch-a-new-home-page-soon/" title="Facebook Improves Public Profile Pages, To Launch a New Home Page Soon">Facebook Improves Public Profile Pages, To Launch a New Home Page Soon</a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke, iPhone and PlayStation please, say MySpace users</title>
		<link>http://www.socialmediaexpert.com.au/coke-iphone-and-playstation-please-say-myspace-users/</link>
		<comments>http://www.socialmediaexpert.com.au/coke-iphone-and-playstation-please-say-myspace-users/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 06:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[about-mumbrella]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Archive]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mumbrella]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[picture]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[say-myspace-users]]></category>

		<guid isPermaLink="false">http://cdigitalblog.com/2009/02/coke-iphone-and-playstation-please-say-myspace-users/</guid>
		<description><![CDATA[MySpace's users are Calvin Klein-wearing, Corona-swilling, dope-smoking,teeth-brushing, Coke-guzzling, Lynx-spraying social networking machines, according to a census of the site's Australian audience. The lifestyle portal surveyed the opinions and attitudes of 2000 of its 2.4m Australian users to build up the picture of their favourite brands.]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>MySpace&#8217;s users are Calvin Klein-wearing, Corona-swilling, dope-smoking,teeth-brushing, Coke-guzzling, Lynx-spraying social networking machines, according to a census of the site&#8217;s Australian audience. The lifestyle portal surveyed the opinions and attitudes of 2000 of its 2.4m Australian users to build up the picture of their favourite brands.</p>
<p>Read more from the original source: <br />
<a title="Coke, iPhone and PlayStation please, say MySpace users" href="http://mumbrella.com.au/2009/02/26/coke-iphone-and-playstation-please-say-myspace-users/" target="_blank">Coke, iPhone and PlayStation please, say MySpace users</a></p>
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			<wfw:commentRss>http://www.socialmediaexpert.com.au/coke-iphone-and-playstation-please-say-myspace-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Not to Do on Facebook: Four Lessons From the Trenches</title>
		<link>http://www.socialmediaexpert.com.au/what-not-to-do-on-facebook-four-lessons-from-the-trenches/</link>
		<comments>http://www.socialmediaexpert.com.au/what-not-to-do-on-facebook-four-lessons-from-the-trenches/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 06:18:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://cdigitalblog.com/?p=235</guid>
		<description><![CDATA[Even in the &#8220;Wild West&#8221; that is Facebook advertising, there are indeed established laws regulating how you market your product, service, or cause. And renegades should beware: Failing to adhere to these<br/><span class="more"><a href="http://www.socialmediaexpert.com.au/what-not-to-do-on-facebook-four-lessons-from-the-trenches/">Read More</a></span>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Even in the &#8220;Wild West&#8221; that is Facebook advertising, there are indeed established laws regulating how you market your product, service, or cause. And renegades should beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement (of an application, for example), or just plain user turnoff-perhaps the most viral and permanent of penalties.</p>
<p> <strong>Kimberly Smith</strong> is a staff writer for <a href="http://www.marketingprofs.com" target="_blank">MarketingProfs</a>. Reach her via <a href="mailto:kims@marketingprofs.com">kims@marketingprofs.com</a>.</p>
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