Posts Tagged ‘financial crisis’

 

  • Wasting Money On Advertising

    There are a few basic ways to waste money on advertising: Spending too much. [In reality, this almost never happens, despite the CFO's suspicions.] Spending too little. This actually happens
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About Steve Smorgon

Consumers now want everything on their own terms. When promoting your brand in the late 90s you were safe relying on “traditional media” such as television, newspaper and radio. That was until consumers started to change their media consumption habits. Now your average consumer isn’t just watching television, their also on the internet and listening to their iPod all at the same time.


Copyright Social Media Expert, 2011