Social Media Expert » financial crisis http://www.socialmediaexpert.com.au Just another WordPress weblog Thu, 19 Aug 2010 05:43:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Wasting Money On Advertising http://www.socialmediaexpert.com.au/wasting-money-on-advertising/ http://www.socialmediaexpert.com.au/wasting-money-on-advertising/#comments Sat, 04 Apr 2009 08:54:36 +0000 admin http://cdigitalblog.com/?p=384 There are a few basic ways to waste money on advertising:
Spending too much. [In reality, this almost never happens, despite the CFO's suspicions.]

Spending too little. This actually happens a lot. Several polls have shown that at least one-third of marketing managers believe their resources are insufficient to meet their agreed-upon goals. Fifty GRPs is the minimum level to reach the target once a week.

Read more at by Gray Hammond, Today, 5:00 AM MediaPost

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