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	<title>Social Media Expert &#187; slurpee</title>
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		<title>Slurpee &#124; Reached 550,000 fans in 8 months</title>
		<link>http://www.socialmediaexpert.com.au/slurpee-facebook-case/</link>
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		<pubDate>Fri, 23 Oct 2009 20:34:13 +0000</pubDate>
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		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook fan page]]></category>
		<category><![CDATA[slurpee]]></category>

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		<description><![CDATA[As a social experiment, we decided to create a Slurpee fanpage on Facebook. The goal was to generate as many fans as we could and more importantly keep them. &#8216;<br/><span class="more"><a href="http://www.socialmediaexpert.com.au/slurpee-facebook-case/">Read More</a></span>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><strong><span style="text-decoration: underline;"><img src="http://www.mercuryagency.com.au/slurpee-case_clip_image002.jpg" alt="" width="602" height="58" /></span></strong></p>
<p>As a social experiment, we decided to create a Slurpee fanpage on Facebook.  The goal was to generate as many fans as we could and more importantly keep  them. &#8216;</p>
<p>After 8 months we have reached 545,501 fans. We started working with 7-eleven  USA on their social strategy and how we could help them achieve their social  media goals. We then sold the fanpage to them and learnt alot about the process. At one stage we were able to generate over 45,000 a day!!</p>
<p><strong>The graph below shows how we were able to generate 45,000 NEW fans  per day.</strong><br />
<strong><img src="http://www.mercuryagency.com.au/slurpee-case_clip_image004.jpg" alt="" width="407" height="315" /></strong><strong> </strong></p>
<p>please contact me for more information&#8230;or visit our <a href="http://www.mercuryagency.com.au" target="_blank">agency site</a></p>
<p><strong> </strong></p>
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