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{Social media expert, Steve Smorgon, has 11,800 followers and follows 13,000 other users and that ratio alone identifies him among the professional or business users of Twitter.

 ”I tend to follow people that follow me, mainly because I wasn’t into the routine of sorting when I started but also because it¹s an etiquette thing ­ users expect you to follow them back”

  As an advisor to companies on how to penetrate social media sites, Smorgon is acutely aware of both the manners that he adopts in the networking sphere and the sensitivity that business should show to users.

  The engagement with social media, he says, “it has to be relaxed, it has to be conversational because, remember, you’re pushing yourself into a conversation that’s already going on”

 ”It might be a marketing tool but it’s more for commentary and some businesses don’t get this. The best way for business to approach it is to develop a relationship with people who are talking about them already”

 Smorgon describes Twitter as more of a public space than Facebook and less of a professional space than Linkedin but, he adds, it’s effective as a professional networking vehicle.

  “I’ve discovered borders don’t have boundaries. I’ve expanded my network to social media contacts in the U.S. that I might never have heard and I’ve picked up a few speaking engagements that might not have come my way”,  he says.

Like most longer-term users, Smorgon is getting savvier about his participation. He has different accounts for friends, business and social media and is using a monitoring tool to improve his participation in the Twitterverse.}

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