Wasting Money On Advertising

 

There are a few basic ways to waste money on advertising:
Spending too much. [In reality, this almost never happens, despite the CFO's suspicions.]

Spending too little. This actually happens a lot. Several polls have shown that at least one-third of marketing managers believe their resources are insufficient to meet their agreed-upon goals. Fifty GRPs is the minimum level to reach the target once a week.

Read more at by Gray Hammond, Today, 5:00 AM MediaPost

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One Response to “Wasting Money On Advertising”

  1. KattyBlackyard says:
    June 15, 2009 at 10:12 pm

    Hi, very nice post. I have been wonder’n bout this issue,so thanks for posting

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About Steve Smorgon

Consumers now want everything on their own terms. When promoting your brand in the late 90s you were safe relying on “traditional media” such as television, newspaper and radio. That was until consumers started to change their media consumption habits. Now your average consumer isn’t just watching television, their also on the internet and listening to their iPod all at the same time.


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