Even in the “Wild West” that is Facebook advertising, there are indeed established laws regulating how you market your product, service, or cause. And renegades should beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement (of an application, for example), or just plain user turnoff-perhaps the most viral and permanent of penalties.

 Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.