What Not to Do on Facebook: Four Lessons From the Trenches

 

Even in the “Wild West” that is Facebook advertising, there are indeed established laws regulating how you market your product, service, or cause. And renegades should beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement (of an application, for example), or just plain user turnoff-perhaps the most viral and permanent of penalties.

 Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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About Steve Smorgon

Consumers now want everything on their own terms. When promoting your brand in the late 90s you were safe relying on “traditional media” such as television, newspaper and radio. That was until consumers started to change their media consumption habits. Now your average consumer isn’t just watching television, their also on the internet and listening to their iPod all at the same time.


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